We just want the best
Det kan ikke have gået din næse forbi, at du hos Morfars finder det absolut bedste inden for fjernstyrede biler, droner og både. Vi har håndplukket de vildeste ting, og der er noget for alle – uanset hvor blæret man er med controleren.
Det ligger i vores inderste kerne at finde, vælge og sælge den bedste kvalitet. Vi er nemlig opstået ud af et behov. Det hele startede faktisk, fordi vi ikke rigtigt kunne finde dét, vi ville give vores egne børn. Vi ville ikke være med dér, hvor man får mindst for mindst. Vi ville have kvalitet, og derfor kiggede vi ud i verden for at se, hvad andre havde at byde på. Hér fandt vi virkelig noget, som vi kunne bruge. Vi indså, at der var et helt reelt hul i det danske marked, og det ville vi gerne fylde ud med det rigtige grej.
Vi tog fat i producenterne. Besøgte dem og kom til at lære dem godt at kende. Det gør vi stadig, og vi importerer direkte. Det betyder, at vores produkter er skræddersyede til vores krav. Vi be’r om lidt ekstra, når vi mener, det skal til. Derfor finder du lidt vildere ting hos os. Det er avancerede lækkerier.
Morfars er i dag både denne webshop og vores fysiske butik med lager og værksted i Herlev. Vi er et bundt fjernstyrede fanatikere, der springer ud af sengen hver morgen og stort set ikke kan tale om andet end dét, vi brænder for. Vi gør os usigeligt umage med at give dig den bedste oplevelse og service – vi laver fx selv vores videoguides og er altid klar på en nørdet snak. Vi ved så meget, og vi vil så gerne dele det!
Og hvor kommer så Morfar ind i billedet. Jo, det var i hans kælder, det hele startede. Og det var faktisk også Morfar, der til sidst foreslog, at vi skulle tage biksen til næste niveau og se at få skabt os en ordentlig butik.
Team Morfars.com
Jesper
Okay. Meet our specialist and big kid, Jesper. He has over 20 machines at home and is still collecting. In his own words, it's a bit like being interested in model trains—just on steroids (!) Jesper loves the tech, and he won't shy away from rescuing a car from a lake only to get it running again. If you want to chat with him about anything other than remote control cars, try model building and painting.
Oliver
If something can be built on, it must be built on! Keeping up with the tech enthusiast Oliver, who's head over heels for the DJI Mini 4 Pro, won't be easy. Oliver was just 12 years old when he bought his first car from us. Even back then, he probably knew the most! The car zoomed into a telephone cabinet (because Oliver loves buttons), leading to weekly visits for spare parts. He showed up on his 15th birthday to get a job with us and has been here ever since.
Niels
Meet our logistics expert, Niels. You won’t catch him racing around with a remote control in his hands, but he runs the warehouse with an iron grip, ensuring all packages are shipped on time. Niels is as logical as he is logistical, and if there’s one thing he can't wrap his head around, it's people paying shipping fees for delivery of AA batteries! On the other hand, he's totally thrilled about Hurricane. He's busy getting those out the door.
Line
Line is our buyer, bookkeeper, and quality expert. Of course, she loves the Rustler—she always says it's an awesome car for the price. She's all about the colors, so that's not the best topic to challenge her on! Line will never forget the time we had to fix a car that accidentally hit its owner and punctured his lung. He sent us a hospital photo, saying it was the coolest thing that ever happened to him. That car could do everything!
Great remote-controlled car and really good info before my 6-year-old grandchild started using it. Highly recommended.
— Bo Rasmussen
Our Story
2002
Oh, so you want to know even more about Morfars?
You’re one of those who just can’t get enough. That's awesome! So, let's dive even deeper. Morfars began way back in 2002. Our initial focus wasn't on remote-controlled wonders. It was on toys in general, but on a whole new scale.
Toys
Toys
Our kids were just as nerdy as we are, and we were amazed that you could only find a small selection of the most popular Thomas the Tank Engine trains or Sylvanian Families figures. If you're passionate about something, you go all in!
Unique selection
Unique selection
We ventured out into the world and brought back everything that wasn't available in Denmark at the time. Our selection was narrow but incredibly deep. Customers came to find something unique – and initially, it all started in the basement beneath Morfars Chinese antique shop in Charlottenlund. He managed everything and participated in all of it. It didn't take long before we had three toy stores across Zealand.
2005
Focus
Over time, we zoomed in more and more on the fact that the RC field was where we could make the biggest difference. There was truly a lack of variety and depth in the Danish market. That was probably Morfars' vision, so naturally, we couldn't be called anything other than Morfars.